A cookie is simply a technology for remembering something about you. Without cookies, a website loses its memory every time you visit. Once you visit a new page, it doesn’t remember who you are. Now this can be a good and a bad thing. Without any memory, a website can’t do a lot of stuff. It can’t let you log in, because it forgets who you are. It can’t let you buy anything, because it forgets what you’re buying. But it also means it can’t track you. Some websites use cookies to remember what you do on their website, and to target ads at you. And some of those websites share their cookies so that ads on one website know what you liked on another. This has scared a lot of people, and that’s why we say - we will NEVER, EVER, use cookies to store, trade, sell, or otherwise make available our users’ preferences to ANYONE. PERIOD . Cookies aren’t automatically good or bad, but it’s worth understanding what you can do about them. You can turn them off completely, however, many websites simply won’t work without them. A better option would be to turn off 3rd party cookies, which will stop most websites from sharing information about you. Some browsers do this automatically. Lastly, well over 90% of websites use cookies. Cookies aren’t automatically good or bad, but it’s worth understanding what you can do about them.